Call Us 888-908-6822 ☰ ˟
Educators Insurance Logo
Facebook
888-908-6822
  • Home
  • Insurance
    • Automobile
    • Homeowners
    • Condo
    • Renters
    • Flood
    • Toys
    • Umbrella
    • Workers Compensation
  • Customer Service
    • File a Claim
    • Frequently Asked Questions
    • Get a Quote
  • EIA Resources
    • Refer A Friend
    • What to do after an auto accident
  • Blog
  • About EIA
    • About Us
    • Customer Testimonials
    • Privacy Policy
  • Contact Us
Home > Blog > Back to school shopping
MONDAY, AUGUST 19, 2013

Back to school shopping

Little girl shopping
Whether you’re approaching back-to-school shopping as a supportive parent or one of the many educational professionals who care for students in the Bay State, here is a heads up on some of the trends this season.

At Educators Insurance, we look at the back-to-school season through a variety of lenses. As the preferred insurance agent for the Massachusetts Teachers Association, we want to help members evaluate their insurance coverage to appropriately reflect the new gadgets their children may be bringing to class this fall. We also want to help educators prepare for that onslaught in the classroom. Here’s what we’re seeing this season.

Encouraging new behaviors

Just like New Year’s Eve brings resolutions for adults, a new school year is a time for many students to work toward new goals in academic growth, health and wellness and social engagement. Many retailers try to capitalize on this time and not necessarily just for monetary benefit. For the second year in a row, Office Depot is emblazoning its back-to-school merchandise with themes from an anti-bullying initiative. Last year, the retailer teamed with Lady Gaga’s Born This Way Foundation to launch the effort and this year boy band One Direction lends its faces to the cause.

Massachusetts-based Keds is an athletic footwear brand trying to capitalize on the season, which the industry notes as the biggest time of year for girls to shop for athletic footwear. Keds is launching new products in mid-August as a way to promote physical activity and footwear to match.

New investments in technology

In 2012, the National Retail Federation found that the parents of school-age children spent nearly $700 per student on new backpacks, sneakers, notebooks, clothes and “gear” their children needed. That increasingly includes technology like smart phones, tablets and laptops — items that may not be included in the back-to-school category. Education Week reported earlier this summer that nearly a quarter of students K – 12 carry a smart phone to school every day — and that number jumps to 51% when we look at just high school students.

If you’re a parent, consider the implications, advantages and actual use of technology by your student. Your agent at Educators Insurance can also help you evaluate the financial impact of those decisions by reviewing your homeowners’ policy to ensure it covers the loss or theft of new technology purchases —whether they go to school or just stay at home.

Posted 4:07 PM

Tags: back to school, shopping
Share |


NOTICE: This blog and website are made available by the publisher for educational and informational purposes only. It is not be used as a substitute for competent insurance, legal, or tax advice from a licensed professional in your state. By using this blog site you understand that there is no broker client relationship between you and the blog and website publisher.
Blog Archive
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013

  • home insurance(54)
  • auto insurance(44)
  • insurance(39)
  • massachusetts(26)
  • summer(19)
  • events(15)
  • activities(9)
  • homeowners(8)
  • seasonal(8)
  • safety tips(8)
  • homeowners insurance(7)
  • coverage(7)
  • rv insurance(6)
  • winter(6)
  • fall(6)
  • flood insurance(5)
  • vacation(5)
  • umbrella insurance(4)
  • home maintenance(4)
  • holiday(4)
  • car insurance(4)
  • recipe(4)
  • renters insurance(4)
  • boat insurance(3)
  • holiday season(3)
  • halloween(3)
  • christmas(3)
  • shopping(3)
  • condo insurance(3)
  • tips(3)
  • spring(3)
  • policy(2)
  • prevention tips(2)
  • worcester(2)
  • holidays(2)
  • motorhome insurance(2)
  • home(2)
  • ma(2)
  • frozen pipes(2)
  • spring cleaning(2)
  • new years resolutions(2)
  • umbrella(2)
  • giveaway(2)
  • back to school(2)
  • car(2)
  • auto(2)
  • season(2)
  • recreational vehicle(2)
  • independence day(2)
  • school vacation(2)

View Mobile Version
Educators Insruance Logo
MTA Benefits Logo
Quick Links
Home Our Products Customer Service Report a Claim
About Us Refer A FriendBlog Privacy Policy Contact Us
Location
Educators Insurance Agency
440 Lincoln Street N 170
Worcester, MA 01653

Call: 888.908.6822
© Copyright 2017 Educators Insurance Agency
Powered by Insurance Website Builder